Vive les ruminants! Qui se rappelle de la haine pour le chewing-gum de nos profs au lycée? Et voilà, ils avaient tort!

(back in school, teachers hated chewing-gum chewing).

An age-old social stigma says that chewing gum gives a bad impression. But is that true? Beldent debunks this myth and offers proof using a real-life experiment, in a new and unique campaign conceived by Del Campo Saatchi & Saatchi.

Join the Conversation

1 Comment

  1. I’ve always loved chewing gum – and the teachers back in my French lycée ostracized those of us who did. I feel vindicated.

Leave a comment

Your email address will not be published. Required fields are marked *