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  1. Zian – see the adjoining comments. That’s why. It’s a term beaten to death by the food industry in the U.S.

    Selling me artisan bread, and other items with the term attached. It’s idiotic.

  2. It is. I snapped (so to speak) last night when the grocery store had a shelf of ‘artisan bread’ – something I would call just ‘bread’ as the standard U.S. Fluff bread hardly deserves that term.

  3. I do this all the time – I pour the cheap 99 cents vodka into the grey goose bottle, on,y to have my vodka aficionado friends lecture me how much better Grey Goose is than any of the cheap stuff. Seriously.

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