“We can all do with less processed food. But let’s not pretend that swapping in natural flavors in a chocolate bar makes it any better.”

In one of those naked PR moves, Nestlé announced today it would only use natural flavorings and colors in its candy. Which means it’s a good time to remember that is “natural” does not mean better. The natural stuff is just as processed, and comes from places like beaver butts and insects.

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  1. It’s actually smart marketing from Nestlé – those who don’t care, will continue to not care, while ignorant navel gazers may now flock to it.

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